We are all already familiar with the concept of organic food production, however the role of environmental materials in the manufacture of clothing is still at low levels. Fortunately, more and more celebrities choose clothes made from organic materials and it can be an encouragement for all of us. Along with the fight for rights of animals, there can be seen a growing popularity in cooperation of fashion and ecology. Hollywood also supports the trend of eco-clothing in the world. For example, Julia Roberts loves organic clothing. Moreover, the wife of famous actor Colin Firth, has opened a boutique which offers clothing made from organic and environmentally-friendly fabric, and also there are collections inspired by ecological motives. British designer Stella McCartney, proponent of ethical approach to fashion, even designs organic underwear.
On the other hand, studies have shown that only 7% of the population has a developed awareness of ecological clothing. But he difference are significant: organic cotton cultivation protects the lives of workers in farming and manufacturing.